The downward spiral of YouTube doesn’t make sense, does it? In fact, it doesn’t even seem fathomable that YouTube can even have a major. But let us explain.
YouTube is one of the biggest video networks out there. Since its inception, it has either overtook or completely crushed its competition. However, right now, YouTube doesn’t seem to hold the title of the most popular video networking platform.
And guess who has taken that position?
That’s right! TikTok right now is one of the fastest-growing social platforms globally. With more than 1 billion active users, TikTok has had a pretty significant success lately.
Now here’s the thing. YouTube at the same time has double the users of TikTok. So why is there a fear of TikTok being more successful than YouTube?
See, TikTok is really popular in the US and other countries. With audiences primarily ranging from 18 to 30, TikTok has such an audience that is more likely to engage with the platform than YouTube.
YouTube on the other hand has more users in the age groups of 25-40, making the platform less engaging than usual. And well, this is a problem.
The thing is that most creators across YouTube have a key demographic of 18-26, which is slowly fading away. That’s why we’re seeing such a massive drop in viewership across all channels on YouTube. And that’s exactly why all major creators are slowly flocking to TikTok so that they don’t miss a piece of the pie.
India at the same time has more than 500 million YouTube users. Before it got banned, TikTok had garnered more than 200 million users in India. Now imagine TikTok wasn’t banned in India. It practically would have more than 1.5 billion users globally, which is a major matter of concern for YouTube.
TikTok as well is very much focusing on harboring these creators and new audiences with creator funds and live video features. Maybe it’s a matter of time before we see TikTok being more dominant than YouTube.