Are you impulse buying at IKEA more than you should?

If you have ever shopped from IKEA, you’d know that there are more than a few instances when you have ended up purchasing something you didn’t intend to originally. But why do we end up buying more things at IKEA in the first place? When we talked about you overspending at every shopping […]
How Asian Paints became the biggest paint company in India?

Asian Paints has been around for a long time now. In fact, the company has been absolutely killing it for more than 75 years now. But how did a single paint company start dominating the biggest national and international competitors in India? Let’s talk about the start, the growth, and the impact of […]
Why are the ₹2000 notes disappearing?

When was the last time you went to an ATM and it gave you a ₹2000 note? Probably been a while, huh? Back in 2018, all of us wanted to get our hands on those 2000 notes. Now it seems that all we are left with are ₹500 and ₹100 notes that we circulate around. […]
Why Amazon can’t get its big break in India?

What’s the first brand that comes to your mind when you hear the word ‘online shopping’? Probably Amazon, right? Over the last few years, Amazon has pretty much established itself in India. With services such as Amazon Prime covering Prime Video and Prime Music, the entire platform is doing it all to establish […]
Newspapers are getting shorter and thinner than ever

How often is it that you go out of your way to buy a newspaper? Rarely, right? In fact, we’re so used to bite-sized pieces of information, that we barely care anymore about waiting for a paper to deliver the news to us every day. Newspapers right now are practically meeting their […]
Is Pakistan following the trajectory of Sri Lanka’s crisis now?

Over the last few months, Sri Lanka has been making it to the news daily with its economic instability and people’s anger towards the government. While this may not be worth taking notes of, it seems that Pakistan right now is heading in the same direction. In fact, the country’s finance minister recently also […]
Why are Indian states going bankrupt?

We already covered how Sri Lanka is facing one of its biggest economic catastrophes. And now, it feels that Indian states are also hopping on the bandwagon. Buckle up, we have a story for you! Once upon a time back in the early 2000s, an observation was made. This observation stated that […]
Content correction or the generally lost interest? Bollywood ‘unsurprisingly’ is failing miserably

Remember when all you could talk about how cool John Abraham was in Dhoom? Or perhaps the billion times Major Ram Prasad came to save Lucky’s day in Mai Hoon Na? Not to mention the tears we have dripped in Kabhi Khushi Kabhi Gham! Where did all of that go? In fact when […]
Why is India seeing such a decline in the provision of jobs suddenly?

The unemployment rate in India shot up to 7.8% in June 2022, with some 13 million jobs lost, mostly in the agriculture sector. With massive layoffs, how many job opportunities really are there for everybody? Apart from self-employment, what jobs can the government and private sector potentially provide? As much as we talk about […]
How are you overspending at every shopping mall?

Everybody loves shopping malls. What’s not to like? The lights, the people, the somber music playing in one of the stores, and the smell of fresh clothes and food. Everybody loves that. But do you know what else malls smell of? The freshly burnt cash that you overspend on them. In fact, 87% of consumers […]